CLAUDIO YANES 1806-1876
Seventy years of Claudio's life - First generation of the Yanes family
He was born in 1806 in San Martín de Puxa and had an exemplary education with his parents. At the age of 25 he was already a teacher and giving classes in the town of Malpica de Tajo, he met and married María de Mata.
In 1837 he volunteered for the Carlist war and his heroism was highlighted in the national press.
His wife dies and he remarries Petra Fernández, a young woman with whom he has six children.
The discovery of the Guarrazar Treasure in Guadamur was a milestone in Toledo. Claudio Yanes, with his designs of Visigothic origin, in his later years told Petra and his children: “Open a jewellery shop in the capital.”
1895
Esteban Yanes I joins the business with his father
The firm experienced moments of splendor when in 1906 and on the occasion of the
wedding of King Alfonso XIII and Queen Victoria Eugenia, takes place
numerous commissions for such a social event.
These works give him prestige and popularity that places him among the most sought-after jewelers of today.
His friendly and charismatic character reaches out to a Madrid clientele that calls upon him for personalized attention.
Esteban begins to create a style of jewelry that leaves its mark and patent of art and personality.
1914
Stephen Yanes II
Esteban Yanes joined the family business at the age of 14 and, although he follows the traditional canons and philosophy of his father and grandfather, he begins to dare to try new trends.
Yellow gold appears mixed with silver, and rose gold begins to establish itself as a new and attractive fashion trend. Without neglecting the beautiful and delicate platinum and diamond pieces, so characteristic of the brand, it dares to use filigree and openwork, which give rise to the “Alhambra” collection, which today has evolved to become one of the best-selling collections of the last 20 years.
1970
Jesus and Manuela Yanes
Among the important expansion and growth projects, the figure of women appears in the Yanes company.
It is Manuela who brings a new vision and version of jewelry
modern. A feminine and current style full of sophistication, glamour and
exclusiveness.
Together they open their first establishment in the Salamanca district of Madrid.
A splendid 700-square-metre establishment that was renovated and became a jewellery store that was a benchmark for Spanish society at the time.
Apart from the thousands of pieces created exclusively for the clientele
most demanding, they design one of the most emblematic jewels of the firm: The
diamond tiara "Nine Roses" with the wish that it be worn by the
brides of the Yanes family, on their wedding day.
In recognition of their prestige and quality of work, they are
grants the commission for the reproduction of the most important pieces of
the Silver Collection of the Royal Palace of Madrid (National Heritage of
said Museum).
1980
Marian, Cristina, Jesus, Juan, and Luis
In 1980 they created their first collection, with the aim of bringing jewelry to a younger audience.
The porcelain and gold initial, the gold and enamel nautical initial and
The Krugerrand pendant is the starting point of a project that goes beyond
all sales forecasts at the time.
The need for brand expansion comes with the turn of the century,
and the young product line is presented under the name Yanes Young,
to offer silver jewelry with the quality of jewelry
traditional Yanes.
Fine jewelry continues to be the firm's specialty,
transforming, evolving, innovating, but preserving the style,
the personality and charisma inherited from his predecessors.
2010 - present
Currently, Cristina, Juan and Luis Yanes are the ones who maintain the generational continuity of the brand.
Yanes
faithful to its traditional canons, it continues to create jewelry for the
most demanding client, who seeks quality and identity in their creations.
Yanes' exceptional jewel occupies an important place in society
Spanish being identified by its design and exclusivity.
The
“Malpica” and “Alhambra” collections continue to be replicated at the same time
reinventing themselves, to continue being “flag bearers” of the firm, and
number “one” in sales.
Engagement rings, anniversary rings and pieces
for weddings, as well as the Yanes Young collections, are gaining ground
prominence, positioning themselves as the most demanded products by the
young customer and future lover of the brand.
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